Dreamer Fiesta SP 2026
Highlights Review
Dreamer Fesita SP 2026 has been successfully held on February 14th and 15th, 2026.
This event marks the first collaboration with Sogo Kai Tak, and will take place across the entire SNDO building.
The content is full of exciting moments, including:
Cosplay Parade
Hong Kong's first parade themed around anime and cosplay.
The cosplay parade was held throughout the entire SOGO - SNDO shopping mall, generating buzz and giving the venue a youthful vibe.
Targeting "young" and "anime" audiences
Taking numerous cities both domestically and internationally as examples, many shopping malls are now actively promoting anime-themed malls to create venues primarily catering to young people. This has successfully led to a geometric increase in foot traffic in many venues, improving foot flow and rejuvenating the market.
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The entire floor of the mall is dedicated to an anime market area.
Dreamer Fiesta SP 2026 attracted dozens of doujinshi and photo booths within a month, making the market more diverse.
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Commercial stall participation
The participation of commercial booths in this event:
- Godox
- Photoolex
The introduction of large commercial stalls has broadened the customer base for the Ningmeng Festival.
Parent-child Cosplay Experience Area
Dreamer Fiesta SP 2026 collaborated with Sogo to create a special Cosplay experience space for visitors, aiming to increase visitor participation and create a lasting impression.
Spacious activity space
This event and the venue have specially set up a spacious event space for anime participants, aiming to increase the flow of people to the venue and create a "place to settle down" for young people.
Cooperation with other merchants within the venue
This event received cooperation and support from many parties. In addition to a significant increase in foot traffic to the venue, the sales of merchants within the venue also improved as a result of this event.